Influencer Recruitment and Onboarding: 

• Recruit new influencers who are aligned with our target audience to expand new and ongoing campaigns.
• Introduce the concept of performance marketing and revenue sharing model to influencers.
• Develop and execute strategies to attract high-quality influencers and partners to the program. 
• Pinpoint new media opportunities by actively keep a pulse on emerging influencers, networks, and trends. 

Influencer Relationship Management: 

• Manage top publishers professionally and scale over their performance to maintain excellency.
• Support and maintain relationships with existing influencers, acting as the focal point, and addressing their inquiries and concerns.
• Continually monitor and analyze influencer performance, in order to adjust strategies and reach business goals.

Campaign Strategy and Optimization:

• Develop and execute campaigns and partnerships with content creators and influencers.
• Analyze current and new joining campaigns to understand the best practices and best traffic sources.
• Contribute to the development of influencer marketing strategy for each brand campaign and being directly responsible for ensuring the successful execution of that strategy.
• Analyze campaign performance using various metrics such as revenue, gross margin, and cancellation rate, presenting findings to top management for use in high-level strategic planning.
• Monitor industry trends, competitor activities, and influencer marketing best practices to optimize campaigns investment and performance.

Performance Reporting:

• Generate regular performance reports, highlighting key metrics, insights, and recommendations for optimization.
• Present performance updates to senior management.

Compliance and Legal:

• Ensure influencers adhere to company guidelines, ethical practices, and legal requirements.
• Monitor and prevent fraudulent or non-compliant activities within the influencer program.

Other

• Other tasks may be assigned as necessary according to DigiZag needs.